Theme 4: Strength of Story
The story of Endicott stems from a deep, pioneering history with the spirit of innovation and entrepreneurialism at its core. With a nod to our origins, we will write for the future, creating a clear and cohesive voice—a brand that focuses on stories that motivate student recruitment, grow our philanthropic base, and expand our global reach.
Strength of Story includes the following priority initiatives:
Cohesive & Clear Brand
Redefining the College’s mission and shared values, to maintain consistency of messaging across all materials, is crucial for strong storytelling.
Expanded Student Recruitment Opportunities
New program development and existing degree expansion will reinforce academic connections to relevant industries, enhancing our commitment to experiential learning and career outcomes.
Increase Donor Revenue
The impact of philanthropic support reverberates across Endicott. Growing participation through new fundraising opportunities and philanthropic events in Boston and key areas with alumni concentrations will help support the success of our mission and values.
Promote Tomorrow鈥檚 Endicott
A robust internal and external marketing plan aimed at educating the campus and greater community to promote the breadth and value of an Endicott education locally and across the world.