Marketing Program
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Program Overview
Through the program, you will gain an understanding of the broad marketing landscape through foundational coursework in topics like consumer behavior, marketing research, economics, and communication. Elective courses delve into a wide array of subdisciplines that include courses in international marketing, branding, advertising, retail, social media, and more. The marketing major is inherently flexible. Individual interests can be met through a combination of coursework and closely coordinated individualized study in the semester-long internship and senior thesis. For example, three distinct specializations include consumer product development and merchandising; advertising and promotional communications administration, and international marketing. Our faculty and advisors can help you customize your degree so that you will be able to demonstrate your value clearly to competitive graduate programs or potential employers.
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Curriculum
Curriculum Requirements - Total Credits Required: 125-126
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First Year - Credits: 32
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ACC 175Ìý-ÌýFinancial Accounting (Cr: 3)
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BUS 110Ìý-ÌýBusiness Computers I (Cr: 3)
or elective
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BUS 120Ìý-ÌýBusiness Fundamentals I (Cr: 3)
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BUS 121Ìý-ÌýBusiness Fundamentals II (Cr: 3)
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BUS 122Ìý-ÌýBusiness Problem Solving (Cr: 3)
or Elective
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ECN 201Ìý-ÌýMacroeconomics (Cr: 3)
Satisfies the Global Issues General Education Requirement
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ECN 202Ìý-ÌýMicroeconomics (Cr: 3)
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ENG 111Ìý-ÌýCritical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core Requirement
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ENG 112Ìý-ÌýCritical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core Requirement
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INT 100Ìý-ÌýInternship I (Cr: 2)
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MTH 126Ìý-ÌýApplied Statistics (Cr: 3)
Satisfies Quantitative Reasoning General Education Requirement
Sophomore - Credits: 32
- Aesthetic Awareness and Creative Expression General Education RequirementÌý(Cr: 3)
- Individual and Society General Education RequirementÌý (Cr: 3)
- Literary Perspectives General Education RequirementÌý (Cr: 3)
- General Education ElectiveÌý (Cr: 3)
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ACC 185Ìý-ÌýManagerial Accounting (Cr: 3)
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BUS 200Ìý-ÌýMarketing (Cr: 3)
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BUS 210Ìý-ÌýFinance (Cr: 3)
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BUS 249Ìý-ÌýIntroduction to Business Analytics (Cr: 3)
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BUS 270Ìý-ÌýCommunicating in Business (Cr: 3)
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BUS 330Ìý-ÌýConsumer Behavior (Cr: 3)
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INT 200Ìý-ÌýInternship II (Cr: 2)
Junior - Credits: 31-32
- Science and Technology General Education Requirement (Cr. 3)
- Values and Ethical Reasoning General Education RequirementÌý (Cr: 3)
- World Cultures General Education Requirement (Cr. 3)
- Marketing ElectivesÌý (Cr: 9)
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BUS 307Ìý-ÌýMarket Research (Cr: 3)
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BUS 320Ìý-ÌýOrganizational Behavior (Cr: 3)
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BUS 370Ìý-ÌýBusiness Analysis and Research (Cr: 3)
Satisfies Writing Designated Requirement
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BUS 379Ìý-ÌýSemester Internship Strategies (Cr: 1)
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BUS 415Ìý-ÌýBusiness Negotiation (Cr: 3)
Senior - Credits: 30
- Marketing ElectiveÌý (Cr: 3)
- General Education ElectivesÌý (Cr: 6)
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BUS 403Ìý-ÌýIntegrated Marketing Communications (Cr: 3)
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BUS 415Ìý-ÌýBusiness Negotiation (Cr: 3)
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BUS 480Ìý-ÌýSemester Internship (Cr: 12)
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BUS 489Ìý-ÌýSenior Research (Cr: 3)
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BUS 490Ìý-ÌýSenior Thesis (Cr: 3)
Or
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BUS 491Ìý-ÌýSenior Capstone (Cr: 3)
Marketing Electives
Choose four from the following:
*1 Credit course. Must take 3 credits to fulfill requirements for one elective.
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BUS 206Ìý-ÌýIntroduction to Creative Tools for Marketing (Cr: 1)
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BUS 207Ìý-ÌýAdvanced Data Collection Tools for Marketing (Cr: 1)
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BUS 215Ìý-ÌýMarketing Analytics (Cr: 3)
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BUS 223Ìý-ÌýFashion and Retail Merchandising (Cr: 3)
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BUS 224Ìý-ÌýPrinciples of Buying (Cr: 3)
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BUS 300Ìý-ÌýEntrepreneurship (Cr: 3)
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BUS 302Ìý-ÌýLegal Environment for Business Including the UCC (Cr: 3)
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BUS 303Ìý-ÌýInternational Business (Cr: 3)
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BUS 309Ìý-ÌýProject Management (Cr: 3)
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BUS 328Ìý-ÌýSales Management (Cr: 3)
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BUS 333Ìý-ÌýDesign Thinking (Cr: 3)
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BUS 334Ìý-ÌýDigital Marketing (Cr: 3)
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BUS 350Ìý-ÌýGlobal Marketing Management (Cr: 3)
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BUS 360Ìý-ÌýRetail Management (Cr: 3)
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BUS 415Ìý-ÌýBusiness Negotiation (Cr: 3)
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BUS 444Ìý-ÌýContemporary Topics in Marketing (Cr: 3)
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BUS 460Ìý-ÌýBrand Management (Cr: 3)
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BUS 475Ìý-ÌýBusiness Strategy and Policy (Cr: 3)
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MCA 103Ìý-ÌýAdvertising Fundamentals (Cr: 3)
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CMM 115Ìý-ÌýSocial Media: Theory and Practice (Cr: 3)
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MCA 203Ìý-ÌýPublic Relations (Cr: 3)
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GD 105Ìý-ÌýIntroduction to Computer Graphics (Cr: 3)
Learning Outcomes
Upon completion of the marketing program, students will:
- Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
- Calculate and interpret quantitative data effectively.
- Evaluate evidence systematically in developing solutions to marketing problems.
- Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
- Communicate effectively in oral and written form within the conventions of the marketing discipline.
- Apply a range of 'best practices' in a professional marketing environment.
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ACC 175Ìý-ÌýFinancial Accounting (Cr: 3)
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Internships and Careers
An Endicott education means you'll graduate with a degree and a resume.
Whether you pursue graduate school or embark on your career right away after graduation, we believe that your time at Endicott will prepare you for the next step. Take a look at what our graduates have been up to lately.
Recent Internships
- Continuum
- TJX
- Converse
- Puma
- Sony Records
- Arnold Worldwide
Alumni Employment
- Vineyard Vines
- Hill Holiday
- NO BULL
- Oracle
- Arnold Worldwide
Graduate School Acceptances
- Sacred Heart
- Loughborough University
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